Bell Canada Enterprises President George Cope looks at Astral Media Inc. President Ian Greenberg in the CRTC hearings in Montreal September 10, 2012.
Credits: REUTERS/Christinne Muschi
Peladeau, whose company owns QMI Agency and Sun Media, told the CRTC hearings on Tuesday that a BCE-Astral deal would create a near-monopoly and a "point of no return" for telecommunications and broadcasting in Canada.
Montreal-based BCE, parent company of Bell, wants to buy multimedia company Astral for $3.4 billion.
"The proposed transaction includes a staggering number of precedents that no other Western country, conscious of diversity, competition and democracy, will have faced," Peladeau told a hearing at the Montreal convention centre.
He noted that Bell was founded as a monopoly and operated as such for more than 100 years "with a broadcasting core approaching the concentration threshold of Silvio Berlusconi's Mediaset conglomerate in Italy."
Bell says the Astral deal would give it control of less than the maximum 35% English-language market share decreed by the CRTC. But a monitoring report by the broadcast watchdog reports a figure of 39.7%.
In announcing the proposed deal earlier this year, Bell specifically mentioned Quebecor, which has a 30% share in the French media market.
Peladeau countered that Bell's size, strength and scope puts competitors such as Quebecor at a strategic disadvantage.
He used the example of Bell's TSN sports channel, which won Canadian broadcast rights to the prestigious Masters golf tournament.
Armed with the English rights, Peladeau said TSN requested that its sister channel RDS be given French broadcast rights, leaving Quebecor's TVA Sports channel out in the cold.
"TVA Sports has lost the rights to broadcast the Masters but we didn't even get the opportunity to negotiate anything," Peladeau told the CRTC.
News of the BCE-Astral deal earlier this year prompted Quebecor, Cogeco and Eastlink to launch a "Say No to Bell" joint campaign.
They have received support from Rogers, Telus and the Canadian Cable Systems Alliance (CCSA), who say the proposed transaction is not in the best interest of consumers and would be bad for competition. Four consumer groups have also banded together to oppose the merger.
Bell executives testified Monday that the Astral deal would give consumers more Canadian content but Peladeau disagreed.
He said he was worried that Bell would restrict certain content to its 7.5 million wireless subscribers, shutting out Canadians who hold data plans with competitors.
Peladeau cited recent exclusive distribution deals for the Summer Games in London, as well as Montreal Canadiens packages that he said were only available to Bell wireless clients.
The Quebecor boss added that with a market share approaching 80% in certain specialized areas, "Bell might starve traditional broadcasters who have, as you know, only one source of revenue: advertising."
The CRTC will rule on the BCE-Astral deal in October following the public hearings.