Business
Ad comparing VP with whale not running: Enbridge

Credits: STUART DRYDEN/QMI AGENCY

JEREMY NUTTALL | QMI AGENCY

VANCOUVER -- Oil company Enbridge says it never intended to run an advertisement that’s being mocked by opponents of its Northern Gateway pipeline for comparing one of its executives with a whale.

The ad script, leaked to Greenpeace which then released it to the media, compares Janet Holder, an Enbridge vice-president, to an Orca whale, adding that the two both hate oil spills.

Keith Stewart, Greenpeace Canada’s climate and energy campaign coordinator, said in an e-mail the ad wouldn’t work.

"I think this latest ad campaign will have people asking, 'Just how dumb does Enbridge think I am?'"

Stewart said. “This is style over substance and will convince no one.”

But Enbridge spokesman Ivan Giesbrecht said the ad was never intended to run and wasn’t included in the company’s latest ad campaign that began a couple of weeks ago.

“That’s actually not an ad that we’re running, nor have any plans to run, so there’s some miscommunication there,” said Giesbrecht.

In the new campaign, the project is referred to as the Northern Gateway Pipeline and doesn’t mention Enbridge, said Giesbrecht, because the project is “a consortium of different partners.”

“I think it’s very clear that Northern Gateway is the pipeline project that’s been discussed for quite some time,” he said.

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