It's a big month for the War Amps. This charity's Toronto facility is currently printing thousands of key tags to mail out to Canadians. In return, the War Amps receives donations from Canadians who believe in their cause.
The War Amps has returned 1.5 million sets of keys since 1946 as part of their Key Tag Service. The service was created to provide employment for returning veterans from the second World War. It's free to sign up.
The bigger success story here is that the War Amps has survived 95 years and not one penny of the millions raised has been from government funding. Instead they rely on the donations. Not to mention this charity has never relied on professional fundraisers, solicited funds by phone or door-to-door, or sold or traded names and addresses.
Thousands of Canadian amputees are supported every year by War Amps' programs, including children involved in the CHAMPS program. The cost of prosthetics would be crippling for most families, but the War Amps provides them with financial support. Children, in particular, need frequent replacements as they grow, as well as specialized prosthetics to play sports.
The War Amps used to be referred to as "the two dollar charity" because after the wars they claimed every dollar raised was a big help. Today the charity continues to honour Canadian soldiers who returned as amputees from the two World Wars and Korean War. Some have wondered if the charity will ever re-brand and modernize its name? It's not going to happen, according to Kelly Rankin, a manager at War Amps and former member of the CHAMPS program, who says the name will live on as a way of saying thanks.