It’s a colour with a message.

 On Wednesday, people across Canada will don pink shirts to take a stand against bullying.

Pink Shirt Day started in Nova Scotia six years ago when two Grade 12 students witnessed a younger student being bullied for wearing pink.

Now, wearing pink has become a symbol of strength in creating awareness about the battle against bullying.

“It’s a prevalent issue in our communities and we’re committed to creating a solution,” said Carolyn Luhning with the Boys and Girls Clubs of Calgary.

Pink shirts purchased at London Drugs locations will go toward anti-bullying campaigns through the Boys and Girls Clubs, though some locations were sold out as of Tuesday.

Meanwhile, the Calgary Women’s Emergency Shelter will partner with John G. Diefenbaker high school Wednesday to create a sea of pink.

“There is a significant pool of research that says bullying can lead to dating violence, which in turn can lead to family violence,” says Benjamin Maze with the shelter.

“The more effective we are at putting a stop to the first signs of violence – bullying – the more effective we’ll be at preventing violence down the road.”