Golden Globe Awards host Ricky Gervais and his partner Jane Fallon arrive at the 68th annual Golden Globes Awards in Beverly Hills, California January 16, 2011.
Credits: REUTERS/Danny Moloshok
Local family business CheeCha Puffs are supplying stardom with gluten-free chips to nibble as they hobnob in the VIP lounge and take home in pricey swag bags after the Jan. 15 show.
"We're super excited for the opportunity to put our product in their hands," said Tracey Cadrin, who handles sales and marketing for CheeCha with brother Mike. The Globes' merchandise maven had sampled the puffs and e-mailed the company about acquiring the low-cal goodies.
"I'm not going to lie, I read the e-mail about three times before I believed it," Cadrin said.
"Gluten-free is a pretty big trend in Hollywood right now, especially for weight loss."
She's hoping their hot-air puffed snack will also catch the eye of the ever adorkable Zooey Deschanel, who'll be in attendance to support her New Girl best actress in a comedy nomination. The starlet is allergic to eggs, dairy and wheat gluten, meaning the potato flour, potato starch and salt chips should be right up her alley. The flavours? Sea Salt and Spiced Pepper and Luscious Lime.
But CheeCha has never been about the war on wheat protein, explained Cadrin.
"We're a family of foodies -- we love to eat. We love to cook," she said. "We wanted to create something pure and simple with ingredients you can pronounce."
Their simple wagonwheel-shaped chips, conceived in a kitchen stacked with popcorn poppers, developed a cult following at the Calgary Farmer's Market and found a niche among those who suffer from celiac disease.
The 69th Golden Globes awards air Sunday night.