The Ontario government is challenging citizens to shift $10 of their weekly grocery shopping bill to locally grown and produced food.
The province estimates that this measure would increase Ontario food sales by $2.4 billion and create 10,000 jobs.
Local food also tends to have a smaller environmental footprint.
"It's an issue of education, it's an issue of helping everyone from producer to processor to retailer to consumer understand how fortunate we are to be able to have food to consume, let alone waste," Ontario
Agriculture Minister Ted McMeekin said. "No one's guilty but everybody's responsible. So we have to all keep at that."
During a recent trip to one pork processor, McMeekin said he asked how much of the pig was used and was told 99.9%.
"They said, 'Well, we still haven't figured out what to do with the pig's squeal. We're negotiating with General Motors to see if we can have it installed in their new brake lines."