Diana Matheson of Canada celebrates their 1-0 win over Team France to win the women's Bronze medal soccer match at the London 2012 Olympic Games.
Credits: AL CHAREST/QMI AGENCY
In a statement, the consortium said that earlier in the week, 3.8 million viewers watched the team battle to the bitter end against the US, and that the game now ranks as the second most-watched event for the Consortium at London 2012, behind only the men's athletics 100m final on Sunday (6.2 million).
A total of 10.7 million Canadians - or nearly one third of the Canadian population - saw some part or all of the soccer match, the statement says.
"On TSN alone, the match delivered an average audience of 2.4 million viewers, making it the second most-watched Olympic Games event ever on the network, behind only the men's gold medal hockey game at the Vancouver 2010 Olympic Winter Games," the consortium reports.
Women's soccer also captured the imagination of the digital audience on both semifinal and bronze medal game days.
On Day 10, just after the women's semifinal match against the U.S., live video traffic peaked on Consortium digital platforms with nearly 70,000 viewers online.
Both days that featured women's soccer games brought Games-time high proportions of people viewing live video, with almost half of total videos consumed coming from live streams, compared to an average of 30%.