There's an uproar in Fiji after at 16-year-old girl won the Miss World Fiji competition, with some people saying she doesn't look native enough.

Some are blaming the judges, such as New Zealand-born model Rachel Hunter and other non-Fijian judges, for the girl's win.

The administrators of the Miss World Fiji Facebook page have been accused of deleting negative comments.

"While we appreciate a healthy discussion/feedback on our page, violent or racist comments will not be tolerated and such comments will be deleted," the administrators wrote.

On Wednesday, another note asked people to support the winner, Torika Watters, who took the title on the weekend. Watters is of mixed European-Fijian heritage.

"In the last few days, there has been nothing but negative criticism and remarks from our own people," the message said. "Why not start supporting our ambassador, building her up, and praying that she impacts the world with her story. Fiji has received enough negative press already, shouldn't this be one for making up for lost ground? Our forefathers promoted unity and respect and sadly in our own society today, this is not evident with the many who call themselves proud Fijians."

Watters will compete in the Miss World competition on Aug. 18 in Ordos, Inner Mongolia.